I recently asked a bunch of kids around 13/14YO ( my sons mates ) if they would play certain pinballs - threw a few idea's at them like 'Call of Duty' ( that all these guys are hooked on ) and some other popular PS3 games , thinking that would maybe create a connection - NOPE.
Then I said Angry Birds - they all said YES they would play that pinball !
I found that surprising