""thats how much they are on Ebay for""
That is 100% correct. That's how much they are LISTED on eBay by dreamers, but not how much the SELL for. So this lady should follow an overpriced auction and wait until the item sells and then gets relisted. These auctions are purely for suckers.
I can list a Fishtales for $4800 all day long and there will be no bids or interest.