Its a 'short film' - not a 200 million $ Hollywood blockbuster  
Aren't most short films a little 'off the beaten track' anyway?

Yet another way to promote pinball and this chick has sunk a year++ of her life into that.
100 credits for effort and the courage  - regardless of the outcome.

There is a hell of a lot of pinball people behind it - so something must be half decent about it  

Yeah I don't dispute those facts at all but just because there are pinball people behind it and has pinball as a main theme doesn't change the fact that it is just another very average looking indie film..short or otherwsie.
It remains to be seen if it will in fact cause any type of ripple in the minds of non pinball people.