2.5 million spent.  It will take him 3 or 4 titles (perhaps more) to recoup his investment, but start up of something completely new was always going to be expensive.

Wonder how much capital Gary Stern has tied up in plant/machinery/parts/real estate/intellectual property rights/patents/licencing with the STERN Factory.  Probably a good 20 to 50 million, perhaps alot more ?  Its gotta be a BIG figure.  Something tells me JJP wont get much change out of 10 million minimum by the time he has been going for 2 or 3 years.

Be good to be able to look 5 yrs ahead and see what the deal is !