SO - we want a game that attracts players in pubs - OK then.
LCD screen that shows girls, skimpy girls - and loads of different flicks - real teasers
Some kick arse music in the game.
ANd have a token dispenser in it ( think Safecracker ) that when the player wins a a token he redeems it at the bar for a a midi or similar.
Theres something in there to suit all the barfly's and keep em coming back for more.
Think Full throttle Saloon in a pinball game , girls, titties, strip shows, awesome hard soundtrack and the chance to win free beer
Make a unique title around all of that and make it fairly easy to understand with some classic loop shots ( average Joe thinks he is a great player when hitting big fast loops and a couple of sweet ramps ) - keep it simple but fun and PLAYABLE for the average punter. Throw in a 'stripping' video mode or a drink skulling video mode )
Operator and bar owner can work out an arrangement re the free beer share payments
GAry Stern, you can send my $20k marketing fee to me by Paypal 
You are on it mate
That's the sort of game that will make a lot of money in a pub, not Star Trek
