There is no spin. America has apx 400 million people in it from memory, if he sells a few hundred or a few thousand worldwide he will be happy.
Not everyone is broke, and there are alot of people with lots of cash to spend, both here and in the USA.
Its got the same commercial hardware as a normal Stern. Whats wrong with something new for pinball to get new people involved. Some people only buy brand new, this product caters for it. There is certainly no harm in Stern trying a new product.
If the industry didnt try new ideas, we would be back when pinballs had no flippers.