Brett and Nino, I agree with both of you although you are poles apart.
Looking at some customer feedback on Amazon, there are the purists who bag this thing with 1 or 2 stars and there are  typical family members who give it 5 stars.
http://www.amazon.com/Stern-Transformers-Pin-Pinball-Machine/product-reviews/B009AVLBS0/ref=cm_cr_dp_see_all_btm?ie=UTF8&showViewpoints=1&sortBy=bySubmissionDateDescending
I personally think it is too expensive for casual home entertainment and it will not turn the girl next door into a pinball collector.  Gary is trying and testing  the market with not much to loose short term. It will  be interesting to see how long they last both physically and as a novelty.