Its pretty basic Gav, the more u charge, the less people you capture for a product.

How many people didnt buy the WOZ because it was 10 grand ? Lots here in Australia, and I believe lots worldwide. They sold 1,000 only.
Perhaps they could have sold 3 times or 5 times that if they catered to the $6600 Pro market etc as well.
Many AP members have said they dont feel comfortable spending 10 grand on a pinny, regardless of the title and maker.
You are an example Gav, u often say u wouldnt pay $6600 or $10,000 for a new pinny. Well, what about the hundreds who are happy to spend $6600, but no more. JJP;s marketing stradegy of one very expensive model only, has lost alot of the mid range buyers. Stern caters for them, and sells heaps because of it.  JJP could do the same.

One model, one price, thats very limiting....... its just like Holden selling one car only compared to say Ford selling several models. Its not hard to work out who will sell the most cars.