Australians are noted "early adopters" of technology.
57% of us have smart phones, compared to USA (38%), UK (53.1%), France (40%), Italy (39%), Spain (37%), and Germany (32%).
We love to gossip, so don't need advertising, just show us a new toy, and if someone else has one, we'll grab one too thanks.
I have a smart phone cos when i asked for a normal phone that just rings and lets me make calls the girl laughed and told me they arent available anymore... my "smart" phone is not personal choice... so counteract this i refuse to have any "App" things, have not synched to my computer, have never updated it and have absolutely no idea how to use it to be honest.