Paraphrasing probably doesn't help. His exact quote is:
"We are going to build games that appeal to mass audiences, Women and kids and everyone in a effort to build a bigger player base for pinball. I'm going to stay family friendly with our games. No violence, guns that kill people, (maybe a ray gun) nothing to glorify drug use, no boobs with the headlights on.....just wholesome family amusement and entertainment."
