Wow, I'd never heard of these conversions! Is it the companies themselves doing them or just someone doing custom artwork?
Jim Beam and Whitewater just seems like an incredibly odd combination. Doubt you'd ever catch me getting smashed on JB and going whitewater rafting!
Some people do not have the guts to do the rapids until they have sunk a few JBs.
And some JB drinkers probably resemble Bigfoot ;)
