Bit of both.. its in every dealers best interests to try and continually push the price of pins up. Keep advertising high and eventually in buyers minds they come to accept the idea that they have to spend big... $3000 Farfalla.... $15000 KISS etc. There is the other side of this too in that a customer may well approach away from Ebay and enquire in which the reply is that " its on Ebay for $3000 but you can have it now cash for $2400" ..Still good coin for a $1000 -$1400 pin.
Advertisements like this aren't aimed at the collectors like us.. they are aimed at the first time buyers that just want a pin in the house.
A seller always wants as a good a coin as they can get... a buyer always wants to spend as little coin as possible. In the middle there is a deal to be made but if you can make the difference between the two prices wide then you have much more bargaining power.
If I was the $15000 KISS seller id have another KISS on Ebay in my wifes account at say $8000.. suddenly the $8000 pin looks half price and not that bad a buy... smoke and mirrors!
