The debacle at JJP has really brought to the fore just how fragile this type of marketing can be.
It is indicative of how fragile the entire industry really is despite all the huff and puff of a pinball renaissance.
All risk has been shifted onto the consumer.
Yes, it's a risky environment in todays economic climate worldwide, and many many companies outside of pinball are also throwing everything onto the consumer to cover costs...at worst case if the project dies, the consumers lose, and the company head walks away 'lossless'.
Buyer beware.
