I too have been cranky with the "new" Stern marketing team and their dubious strategies for a long time.
I feel that they have been f***Ing with peple's heads & pockets simultaneously.
Yes, I know business is business but there is such a thing as dirty pool.
One never knows what card(s) might be up their collective sleeve after laying out lotsa $$ for what you think of as a "holy grail" title with a decent resale value - then whammo, they're knocking out a gold version or even worse, a "Lucy" type trick or some such horseshit.
I really wish they would invest their energy & resources into single model only machines, focusing on cutting edge innovation and design to enhance their appeal & sales.
If they don't, I would hope/imagine that the growing opposition(s) may force their hand and the marketing wankers get hoist by their own petard.