Author Topic: Stern's Marketing Model - Pro, Premium & LE and Mods  (Read 952 times)

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Offline Caveoftreasures

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Re: Stern's Marketing Model - Pro, Premium & LE and Mods
« on: October 21, 2014, 01:36:35 AM »
Who says every Stern buyer only wants the LE model and that they only buy a Premium or a Pro because they couldn't buy the LE. That's absolutely ridiculous. Stern sell more Pros than both the Premium and LE combined. A recent Gary Stern interview said that the Pro model still accounted worldwide for over 50 percent of sales. I believe that the Premium accounts for apx 35 percent and the LE the other 15 percent depending on the title and if a Premium is offered or not. If a Premium isn't offered, which is rare, they double the LE numbers.

When I have spoken to Stern USA they have suggested these figures are close to the mark depending on the country.
Australia I am told still buys the majority of machines being Pros. But Aussies still buy a lot of both Premium and LE.
To Stern, they can't lose building machines to order, in any of the three models.
Like a car company, if u order and pay for it, they will build it and make a nice dollar. That's business 101.

Why should there only be one model or one playfield or one game only when people want choice.
Stern make different models because they HAVE LISTENED to their customers and have supplied three different models to cater for all tastes.

To suggest that there should only be one level or style of playfield is profit restrictive. I would expect any person who runs their own business to understand these basics. You never refuse the customers request or dollar. That would be insane. I think some people just bash Stern cause they have nothing better to say.
But why be a critic. Anyone can criticise, but why not praise and be thankful for the great work they do.
Hearing people being negative all the time gets old. To me, it's like can you do better than the professionals ? If so criticise, but if u can't, then stop harping on that Stern ain't perfect. No company or product ever will be.
So why constantly criticise ? Cause in the end, you just come accross as a hater.

I think if you buy the product u have the right to praise, but if u aren't a customer, why knock everything all the time.
It would be like going into a Holden dealership and telling them you are a Ford fan and u hate their product. I am sure the salesperson would tell u to fark off ! People Stern bashing all the time is similar to me.
If u don't like the product, don't buy it. If u do uh it, tell the world you are happy or not happy.

One HUGE point to remember is that they/Stern have listened to their customers, not their detractors. It would be like Ford Australia listening to Holden fans and not loyal Ford buyers. Haters don't give you their money, but loyal customers do. Who are you going to listen to ? The people who spend the $$ constantly obviously. Sure, everyone needs CONSTRUCTIVE feedback, but no one is going to take someone who always complains seriously.

I don't think some people will ever praise Stern. It's just so much easier to sit on the sidelines and bag the shit out of everything. Everytime I play one of my Sterns I think about the haters n just shake my head and laugh.
Sometimes being positive is easier on the ears of people who are already happy customers.
It doesn't matter what you say to a happy Stern customer, they aren't going to sell their machines and stop buying Sterns to keep the critics happy.

Stern bashing gets old to Stern fans. Stern praise must get old to Stern haters. Same shit, different day.
I am sure someone will yet again have something negative to say....this subject will be like the Palestinians and the Israely's. The arguments will go on forever probably.


« Last Edit: October 21, 2014, 01:42:37 AM by Caveoftreasures »
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