To save all that hassle they need a simple kit at a set price.
When you have to spend an hour on a website stuffing around and getting this and getting that, you just lose total interest. Keep it Simple Sir - KISS method is best.

One simple kit at one simple price or they don't get my money.

Yep, gotta agree here. Clock looks really cool but will I buy one, nope. Why, because I don't want to build a housing for it nor do i want to add my own animations....they'd come out like stick figures