Theres nothing sweeter than free advertising . A good segment.

The 64 thousand dollar question is, "who told the reporter STERNS target market was 40 and 50 yr olds". ?

Maybe it is very true, when the ages of purchasers of NEW STERNS are averaged by STERN.?  Given over half of all machines are sold to the USA, perhaps its on the ball.

At least STERN is still rolling along.