he goes to WAY too much effort to point out all of the "do not drop" - "do not get wet" etc symbols.
I have to admit that i had initially thought this may've been real, but yeah that had me wondering too, him pointing out "do not drop" etc
I also thought it a bit strange that they didnt open the box to check out the damage! as well as the fact that the cameraman and his mate thought it was funny!