I think OJ is on the right track - I think the game is going to be a combo of game ramps and toys and maybe the score and graphics can be seen on the game playfield as they mention neonised ramps etc.

As I understand it Wotto the site hasn't been published anywhere other than on pingamejornal and they are allowed to do the sneak preview release.

In addition the guys on Spooky pinball have been talking up a project with Ben heck and I think he gets one of the earlier ones as he is heavily into the spooky theme and Red Shirt is linked with Spooky and  Zombie.

http://www.spookypinball.com/photos-stuff/