p.s - For Pete,If I had a cakeshop/pie shop, I would start a post on facebook saying anyone who comes into my store and mentions my facebook page, u get xyz off percentage wise, or a free drink with every xyz. See how many people tell their friends about your business. Post regular updates about your business. People like to read anything and everything on facebook, espescially those addicted (thats apx 95 percent.lol) 

Would work great if most of my facebook friends did not live in the USA