In some ways I like the fact that you dont get to know, it makes the next title more mysterious etc.
I dont blame them for keeping it secretive, incase the opposition says they will do a similar or same title, thus reducing the sales by half, or worse, u dont buy say the Stern model cause u want to wait 4 or 6 months to see the oppositions similar title. Accordingly, I would do the same.
In six months time or less, when I am walking around the factory, I am sure to see something new.lol (unless they have a secret few rooms that mugs like me cant see into.lol)
I am visualising a war room, a bunker, where they are happily creating the next nuclear warhead, a machine to crush JJP once and for all (evil laughing can be heard in the background and Steve closes the vault to the underworld design studio) to beat up the opposition.
Isnt competition a lovely thing !