I agree with Wotto, we need to start somewhere and realistically we need to piggy back with something else to reduce costs and improve exposure. Things like comicon have a wide demographic of people enjoying from young to old and based on some comments from some of spooky's podcasts they said the two have worked well together - exposing lots of potential people to the hobby.
AMD could use it to expose any new pinballs relating to comics especially if there is to be a X-men or Avengers game - reckon there sales would be easily boosted.
Some game owners could setup there superman's, batman's etc
Then parts suppliers could get on the wagon and promote parts etc and maybe even JJP with a few woz's. Then set up a tournament for playing at night for the keen.
like Wotto says - let's discuss
In addition - I know this will spark some negative stuff but it could be more successful with involving Aussie Arcade for improved numbers, donated playing machines etc. Cast the bitching aside and maybe have AA v's AP tournament