if i was trying to design a binball for arcades that would get arcades to buy pinballs, it would be based on a game,
but a game that would suit pinball and has cult following but is also known by regular punters.
it would be networked to social media or what not posting scores to your page whitest advertising it,much in the way Playstation and xbox do it.
Id probably go with a theme like "assassins Creed" or something like that.
i would say games like call of duty that are massive but wouldn't suit pinball imo. they need to start making pinballs that arcades would actually like, and not movies as a movie once left the cinemas is yesterdays news, they need to have the cool appeal but have more than 6months shelf life on them.
and titles themed like that also aren't subject to age, as its popular with young and older, and is recognized  by all. that title is just an example as to what sort of avenues they could go down. its more of an arcade machine than home, and more in acades being played the more popular pinball is. and if you see your mate getting a thing sent to his social media count showing a score you would be thinking "how do i get that?"
and then you have the added bonus of being in bed with a brand like ubi soft who more than likely would be marketing their title also.