Is it possible the margins on these are even higher than on the cheap Pro versions they do? Just seems to me like Gav said, bizarre move.
But having said that, it does set Stern in front of a mainstream audience, and could potentially be rewarding, and introduce new people into home ownership, to stumble across forums like this and discover there are real games from the B/W era that can be had for the same or lesser money. So could end up a good thing.