Heres a good interview with Gary Stern from the Pinball Expo show only this last week.

I have watched the whole movie, but do ya selves a favour and go to the 1 hour and 2 minute mark (1.02), because everything before that is about the 1960s and 70's etc. The 1.02 hr mark is about relevant stuff in todays market etc.
 
Listen to what he says from the 1hr.02mins mark about Wayne in Australia, and everybody laughs. Its not a good thing when worldwide you are just laughed at. From that point forward Gary talks about alot of good stuff, incl licencing titles and why, about a new competitors design (JJP?)not making it in Europe at all, and about the future of pinball and Stern continuing on when Gary is no longer on the planet. Its interesting that he says if a pinball title wont do well in Europe, it wont generally be made or do well at all. He also says that a pin title needs to do well in a bar or place that adults frequent with alcohol, or it wont do well and uses Shrek as an example.

It seems the recent transformers pin is attempt to get the Stern name out there to the mainstream, and perhaps after they look at the cheap product, people will then look at his better, more expensive products.

Heres the interview below for the recent Pinball Expo. I suggest going from the 1 hour mark forward. Worth a watch !

&feature=relmfu