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The construct of a pinball machine has to change and evolve radically if they are to both survive and appeal to the next generation. There is little chance of long term survival when you continue to target 40 year old white males as your one and only demographic.

good point, but Gary Stern will be retired or pushing up daisies in 20 yrs time max, so it wont matter by then.....if Gary wasnt walking the planet tomorrow(I want him to live to 100) but if he wasnt here tomoprrow, or in 10 years, would Stern just shut, or would it continue on strong...thats the question to ask as well...otherwise, us 40 yr olds, will just have to keep buying new sterns each year to keep the industry/company alive.....it may just have to be enough...lol