I actually don't mind where they are going with this. This is aimed at a home with no other pins. I think it could work for them if they get the price point right.
Would i buy one? No, but it would be interesting if these were available when i got into pinball just over a year ago. I was floored by the prices of them, sure i am used to it now and have made adjustments to get the pins i have.
But a machine like this could have got me into the hobby sooner and perhaps can be used as a stepping stone to a full size/featured pin. I like all brands, I lean toward Bally/Williams and Stern though and i must say i don't see the harm here.
My thoughts anyway.....