I would have thought it eminently sensible to keep paid-up-front customers well informed as to the progress of the machine.
I don't think the title has lost anything - to me the shine hasn't worn off, but I am not a customer. As I have seen it progress I have to admit to being somewhat impressed with JJP even though the title is one I would not own.
As to dealer vs direct, JJP will be making money either way. It's up to the dealers to work out with JJP what is fair. Some people will want the perceived comfort of buying local; others will buy direct to save a few hundred dollars (although with freight and GST on imports over $1000 I don't see how this works if the difference is only $500).
The Hobbit will be huge. There is a massive fan-base, awesome cast and Peter Jackson is directing. Enough said.
