Gary Stern has said in the past that a title has to be able to be played in a pub/bar, anywhere there is alcohol and be attractive to adults as well as attractive to kids if in arcades etc....hard to fill those shoes and also, u have to get something that all people from most countries will recognise straight away. Star Trek does this for example, where alot of other stuff doesnt do it.....

Star Trek is definitely not attractive to bar patrons. Look like a total dork playing a Star Trek pin, good way to ensure you will not pick up that night and all your mates will not want to be seen with you