I think alot of people are underestimating the amount of Star Trek fans out there.

And I have to totally disagree with the bar bit about a Star Trek machine being dorky, or seen as dorky. Thats a huge under-estimation of how many people think Sci-Fi stuff is very very cool.

If u ask 100 people are they into Star Trek or Sci-Fi space stuff, 50 percent will say yes, 50 percent will say no. Therefore, if u went to a place that serves alcohol, u would find out of the ten blokes u went with, half would be happy to play the pinball machine, and would see it as very cool.

I didn't say it was a dorky theme, or that you are a dork, even if you are. I stated that in a bar situation it would not make money, no operator would site one in a pub because they are smart enough to realise this.
Out of all the people i know a lot more than half would be into sci-fi, including myself, but, only three i know will admit to being into Star Trek, and two of those guys are total dorks. Nuff said     
Maybe the rest are closet dorks