My first impression is that the artwork is too dark n dreary. At first glance, the styling is so close to Sterns original LOTR colours/style that i thought it was a Stern machine not a JJP machine.
Like all movie titles, this machines artwork will have its hands tied by the movie licencing moguls who will dictate everything so expect it to be predictable which it is so far.
Dont get me wrong, it will probably look upmarket when u first see it etc, and it will be something that you see more n more in the artwork the more u look at it, but its very sombre and dark at this stage.

It also needs gold lockdown bar n gold legs. It will probably change alot over the next 12 to 24 months. So far, so good with some tweaks. 
(I noticed the JJP asking for money bit, made me wonder who is liking or disliking that when its aired publically when Woz aint out yet.....)