I have to agree with Nino and a few others that the pinball distributors like AMD really should up their game in promoting games, yes it takes money to do it but maybe in Bumpers defence they are waiting for JJP to have a steady flow of machines and it's hard to promote a second machine when the first machine hasn't turned up yet.
Andrew (Heighway Pinball) and I emailed each other a few times about various things but one topic was promoting and I think the theme will determine alot of where you can promote a machine: his motorbike themed pinball can be placed down at a stall at the Summer Nats, and other car and bike shows, or at each of the States capital cities drag ways, speedways, then large motor bike shops = so many avenues for promotion. The movie themed pins would be good if they could be released at the same time as the movie at every cinema while the movie is hot and sure alot more games would be sold but after the fact once the movie is out of the cinema - it will only be noticed / discovered by the die hard movie fans or the comic fans or pinball heads or the odd average promoted radio show comp. If there was a surfing pin - could hit the various large pro surf comps (Surfest in Newcastle at the moment), wine and coffee festivals along the beachside like here in Manly in Sydney and big surf shops, water parks. Horror pins could be staged at places like Draculas and the like
I went to my local new Timezone and asked if they were going to get a X-men and a Avengers pinnie and they look dumb struck - "they still make them", obviously the kids working but even the manager was not interested.
AMD and Bumper need a salesman to hit the roads and hit every well known cafe, cinema, arcade, pizza joint in their state and maybe even gear up a special commodore ute with a canopy (Sandman van like) with a partial slide out past the tail gate so the owners of these establishments can play a game there and then - sell it - they are too lazy these days. Look at claw machines they are everywhere. I use to do custom fitouts in the motorhome industry so a custom vehicle is not that hard nor expensive with a self levelling device so many more potential sales could be achieved even if it was just in every major city in each state.