Checkout this seminar by Gerry Stellenberg (creator of the P3) at the recent Texas Pinball Festival, this guy is the Steve Jobs of pinball (looks a little like him too).

http://www.youtube.com/embed/cSsOq47Uht4?autoplay=1&rel=0

After watching this, I'd have to say that Multimorphic is, by far, the most innovative pinball company I know of at present.