but where does it end?

That is it!  What is really a LE now? With so many different versions coming out?
It will actually do them harm if they keep it up, as people won't bother rushing out to buy an LE at intial release when they can wait to see reviews on gameplay knowing they will be able to get a different edition in the future.

I do like the artwork though, love the cartoon style, back to the pinball artwork of the past