SEO is basically how the search engines seek out and crawl your site.

Its very complex and Google changed their methods a few years ago.  You can make some serious money in SEO and is a highly sought after field.

For something say pinball related, there is not a massive amount of competition.  One of the secrets is getting what they call 'back links'.

Simply having your site on here (AP) or the web address in your signature is a very good way of getting it started.  GoogleBots / BingBots etc would crawl here daily.  They see the posts, and see the links.  Once they see the link, they follow it.  The more times more bots follow different links from different sites, the higher your ranking will be.

Basically your goal should be to be in the top 4 or so results on a google search on page 1, or top on page 2.  When I had my site up and running, I was getting exceptionally good results on google.

The second part to it is keywords on the pages and in the headers.  This gets a little complicated, but there is lots of books and info out there to help..

If you work out the secret to it Swinks, you can work from home and command top dollar!