I have been buying home, content and car insurance on line for about six years and have saved thousands over that time. It takes about 10 minutes of typing per company to get quotes but it is amazing how much difference there is out there. Now there is so much competition out there but beware of what they offer for the lower prices.
Yes I have done the same before , as well as calling existing providers who pretty much always give you a better deal if you ask .
Agree you have to be careful re what is offered for lower prices , but in this example today, its the same provider and the exact same policy , just that I bought it online as a 'new' customer . When their current promo ends next month the online price will go back up though .