here is a thought for customers and distributors...
what if once you have a Heighway Pinball game / cabinet and when the next game comes out you could hire a drop in playfield to try before you buy system but maybe as a pickup and drop off deal (keep costs and risk of damage down). The hiring aids in covering some of the business costs and greatly reduces the cost for the customer to see if they really want the game....with maybe the hire fee coming off the purchase price if you go ahead with a purchase. Could see this being great for arcades as well rotating playfields on a hire basis.