Author Topic: Stern's Marketing Model - Pro, Premium & LE and Mods  (Read 1061 times)

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Offline Caveoftreasures

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Re: Stern's Marketing Model - Pro, Premium & LE and Mods
« on: October 20, 2014, 11:28:18 PM »
We should all write letters to Holden and Ford and tell them they should only sell one model of Commodore or Falcon.
They ofcourse would say that would be commercial suicide and ask why they shouldn't give their customers CHOICE.
The pinball industry isn't like Russia in the 1960,s where there is only a one model anything for the people.

Sterns system is very very very very simple and successful.
Unless u think we should be living back in 1960 in Russia with the communist one model situation which ofcourse failed.

The Pro model is a excellent game and is priced almost $3500 under most other companies cash grab.
You don't have to buy above the Pro to get a excellent brand new in box pinball machine.

Why spend more than 7 grand Aussie if u don't want to.
Sterns system is 2014 simple successful marketing strategy.
It must work cause I will have my fifth Pro very soon.
At 10 grand I would not have purchased. But at under 7 grand a machine Stern have satisfied me five times.

Why change Sterns sales model when every other industry has the same multi level sales platform.
Just look at jet skis, motorbikes, cars and all luxury items and industry's. They all have multiple models priced to suit multiple tastes and choices. Going back to a one model only plan would be commercial suicide.

I am lost as to why people don't understand such a simple system .
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