Author Topic: Stern's Marketing Model - Pro, Premium & LE and Mods  (Read 1055 times)

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Offline Retropin

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Re: Stern's Marketing Model - Pro, Premium & LE and Mods
« on: October 20, 2014, 11:56:22 PM »
We should all write letters to Holden and Ford and tell them they should only sell one model of Commodore or Falcon.
They ofcourse would say that would be commercial suicide and ask why they shouldn't give their customers CHOICE.
The pinball industry isn't like Russia in the 1960,s where there is only a one model anything for the people.

Sterns system is very very very very simple and successful.
Unless u think we should be living back in 1960 in Russia with the communist one model situation which ofcourse failed.

The Pro model is a excellent game and is priced almost $3500 under most other companies cash grab.
You don't have to buy above the Pro to get a excellent brand new in box pinball machine.

Why spend more than 7 grand Aussie if u don't want to.
Sterns system is 2014 simple successful marketing strategy.
It must work cause I will have my fifth Pro very soon.
At 10 grand I would not have purchased. But at under 7 grand a machine Stern have satisfied me five times.

Why change Sterns sales model when every other industry has the same multi level sales platform.
Just look at jet skis, motorbikes, cars and all luxury items and industry's. They all have multiple models priced to suit multiple tastes and choices. Going back to a one model only plan would be commercial suicide.

I am lost as to why people don't understand such a simple system .

We do understand it..There are X amount of one model who's numbers are limited. It is essentially the game that has all the bells and whistles. If you fail to secure one of these, you are left with no choice but to buy a model that has the bells and whistles taken out.. or.. a lesser machine. Now that you have your numbered machine to which you more than likely had to buy at conception stage... or you have your lesser machine, but feel that, hey, its the best you could do given the limited choices. Stern then decide that the cow hasn't been milked enough and so go and make yet another model which is an improvement on the lesser machine. Now you are sitting there with your lesser machine wishing youd held off because the new model which was never mentioned at the start looks better and had you had the choice you would have snapped one of these up instead.
You haven't read the thread properly.. no one is saying to have a single machine only... they are saying to have a single GAME only... we all get the same game to play mechanically but have options for a chrome model.. upgraded backglass etc.
I you insist on comparing pinballs to cars then to put it simply, its like having the option of leather interior or cloth... same bloody car though..