Author Topic: Stern's Next Pin - TWD 2014 / 2015  (Read 38562 times)

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Offline Caveoftreasures

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Re: Stern's Next Pin - TWD 2014 / 2015
« Reply #375 on: November 26, 2014, 01:35:28 PM »

The AC/DC Pro was a marketing stroke of Genius to the Aussie Market. The AUS$ was $1.07 (March 2012) - 0.97c (May 2012). this was more of a coincidence that worked VERY well. The idea of dropping the price for the Aussie market was to stimulate the pinball economy. I remember it well as dealers were jumping over each other to become Stern retailers to cash in on this bonanza.

AC/DC = Aussie band = BIG sales in Australia. Drop the wholesale price and pass it on to consumers = "The JB Hi Fi" Sales model. Sell cheap, but sell in volume = more profit + stimulate the market. It worked VERY VERY well - and it helped that the game is an absolute cracker to play.

The AUS$ is affecting the price, but Stern can repeat what they did with AC/DC if they wanted to.

For AUS$7000 - I'd expect a Walking Dead LE with colour display. It can be done, but it would reduce profits.

 :2cents:


Yeh, spot on.
Hope the colour DMD etc etc part comes true.
Just so glad Stern and JJP and others are battling it out.
We all win with competition and the extra features it brings the end consumer !
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