I can't say I'm a fan of those modular cabinets, seems they're losing sight of design aesthetics in an attempt to standardise their production line. Its a clever approach, however, I just don't think they're very 'pretty'
Simulating their playfield in virtual software is a very smart approach.
I hope they do exceptionally well. Pinball needs more manufacturers to push design, creativity and ultimately value to the customer - especially now that the AUD is weakening against the USD. (current market estimates put it at 75c in the short term).
Interesting times ahead for pinball.