I bet JPop was thrilled with the announcement 

This will make like difficult for JJP.  I expect KISS will do what ACDC did by taking a heap of money out of the buyers hands, such that any machine released soon after will struggle to compete.  With such a huge gap between WOZ and Hobbit, JJP would need Hobbit to do well.

Interesting to see that stern are sticking with a standard DMD.