^^Yep. Ignore your traditional core market for long enough and they'll move their dollars elsewhere permanently.
Home market is only going to go so far and last so long before saturation point.
Stern have always been a reactive, rather than a proactive company anyway.
I personally would have preferred to see them fold back in '99 with the rest of them. Then pinball could have had ten to fifteen years of breathing space to reinvent itself. As it stands they represent the entrenched boat anchor justification for many that prevents pinball from moving forward to appeal to the next generation.