Thats the thing , its not just New releases and money grabbing.
It is a celebration of all pinball. 
So many things like Pinball Precision Flippers ( which i bought ), restorations, talks by a varied range of industry people, tips, TWIPY's, and general fun.
Also great to see an Australian company , Haggis having a red hot go at manufacturing, albeit very slow.
I personally enjoy the Home Brew section.