When u read what they are doing with a whack of Batman pinballs that they are sending around the country (USA) and putting in CostCo Stores, they say the words mentioned below > quote
"If the test is successful, Stern will further simplify the game design for tested market segments, such redesign including a much more simplified cabinet, replacement of the current dot matrix score display, and so forth". I think STERN is insane. What are they thinking ? They are heading in the total wrong direction. People want excitement, features, neat tricks n toys, a pinball that is fun.
It seems STERN has decided "lets have a competition, lets build the cheapest, nastyess pinball in the world, lets make it the most blue n white, basic thing we can".
You increase profits by being great at something, not by cost cutting these machines to death. I read a article with photos, where Gary Stern said to a room of pinball/trade people in the USA, "that we have made some changes to our 2010 lineup, and some of the changes you are not going to like".
These words are something a Business owner should never say to his customers. I then felt that the clock of death was clicking faster with STERN.
Now a pinball for 70 yr old rockers ? How can they get it sooooo wrong ?
