Bon Jovi theme would be a great idea. But it does not fit in with Sterns plans as most fans growing up to their music are in their low forties.
Yes, would be a **bad** idea to appeal to the guys with full wallets, receding hairlines and a need to relive their youths - avoid that market at all costs.
Not to mention a theme that those guys wives would also apreciate.
Helps having the missus giving the nod to allow a pinball machine take up half the kitchen, lounge, bedroom, toilet, where ever