just found this on RGP
from Jack
Thanks Chuck......that Pusher cost a fortune to engineer, it was 3+
years in the making and costs a fortune to build. But again, cost is
relative to earnings....It makes a boatload of money, it's a six
player game too. See we get to make money once on the sale while the
ops get to make money on it every day. That's why it's nice to be
involved in every facet of the industry as we are.
You are correct that at $6500 - at pre-order price - while it is a lot
of money - there will be very thin profit on the first 1,000 games. We
have a lot of cost in design, engineering, tooling,
etc...etc...etc.....BUT - The next 5,000+ regular games, that's at a
lower price in BOM and a lower sale price too but still wonderful
stuff......  Joe Balcer designed TSPP - that sold 10,000 units. Dennis
Nordman designed POTC, that sold 7,000 units. I have BOTH of them and
Keefer & Co. working on ONE GAME right now. I've basically reassembled
Williams+ so we feel pretty good about what we are working on. Then
there's game #2 and game #3 and so on.
We have no competition as I see it. We are building a completely
different product than any other company. You will not see these games
in Costco or Sears or online sold by every hardware store and butcher
shop. There is room for both companies, hopefully one more too.
I'm happy that our entry into the pinball business has facilitated so
many people to become employed again. As I said a couple of years ago,
I'm not going to participate in the Recession....I'm doing my
part...... Thanks,  Jack