Borg is my favourite designer and I feel he is underrated. If the artwork is comic book based, it will sell well. Its easier for a game to sell well when following a game that didn't sell well, in this case Walking dead is following Mustang.
I loved X-men, and felt that its sales weren't great as it followed the high selling ACDC, so unnecessarily judged harshly.
There should be so much that can be done with this theme, that I'd say it will be an excellent game.