Gary has no idea about his own product !
Avengers was originally a cartoon -
http://en.wikipedia.org/wiki/The_Avengers:_United_They_Stand..and from there a quick google search finds Hulk, Iron Man.. Avatar is CGI, which is not exactly animation, but it is not "real life".
Gary should concentrate on his own product rather than worry about "Kiddie" titles like WOZ (which I assume is the point he is trying to make), because he has done exactly the same thing without realizing it !
TMNT was one of the most successful Kid's cartoons, ported to a Video game which is one of the most successful of all time, which was also a very popular pinball.
"Superman" anyone ?