Ok, ok I get the picture.

Lets go back to something more catchy then.
It has to be something to do with pinball. What about some sort of acronym for EM? Electro Monsters?
I have new insert plastics being made from a different material. It is a fancy coloured acrylic which is more translucent than the opaque old ones. Oh and also some new plastics too.
Thanks again chaps.